World of Warcraft Nostalgia to Boost Activision Blizzard: Barron’s

World of Warcraft Nostalgia to Boost Activision Blizzard: Barron's

HIGHLIGHTS
  • Hours-long wait times to log into the game reported
  • The game set a record for launch-day concurrent viewers on Twitch
  • The business model for World of Warcraft is highly profitable: Barron’s

The initial reception for a re-launched version of a classic video game points to potential stock price growth of Activision Blizzard, with new titles from key franchises also bolstering the company’s outlook, according to Barron’s.

The US financial newspaper said last Monday’s release of World of Warcraft Classic, a repackaging of the first edition of the online role-playing game that was hugely popular in the 2000s, had created substantial buzz in the video games world.

Barron’s cited reports of hours-long wait times to log into the game, and quoted Blizzard Entertainment, a subsidiary of Activision, as saying World of Warcraft Classic set a record for launch-day concurrent viewers on Twitch, a platform which hosts live-streams of gamers playing which people can watch.

“The business model for World of Warcraft is highly profitable, with a subscription costing $15 (roughly Rs. 1,100) a month. If World of Warcraft Classic drives a couple million new subscribers for a few quarters, it would boost the company’s earnings significantly,” Barron’s said.

Activision Blizzard did not immediately respond to a request for comment.

The Santa Monica, California-based video-games maker, which has a market capitalisation of $38.8 billion according to data from Refinitiv’s Eikon, has endured a rough few months, compounded by intense competition